Case study
Turn crypto into a growth channel without volatility risk
Zona Sul Supermarket introduced crypto payments to serve international customers better and unlock a new consumer segment.
Escolha a moeda
BTC
Escolha a rede
Solana
Valor da transação
R$ 100,50
Total em Crypto
BTC 0,00026
Pagar com bitcoin
Operating in key tourist neighborhoods in Rio de Janeiro, Zona Sul is known for delivering a differentiated retail experience to both locals and international visitors.
A new standard for retail in tourist destinations
Operating in key tourist neighborhoods in Rio de Janeiro, Zona Sul is known for delivering a differentiated retail experience to both locals and international visitors.
As tourism rebounded and digital asset adoption grew globally, the company identified a clear opportunity: offer a payment experience aligned with how global consumers already transact. But this required more than simply “accepting crypto”.
Zona Sul needed a solution that could scale across physical stores and e-commerce, support a wide range of wallets and digital assets, and eliminate exposure to price volatility without adding complexity to operations.
The solution: Crypto Checkout
With Crypto Checkout, customers can pay with a single QR code, while transactions are automatically converted and settled in Brazilian reais (BRL) at the moment of purchase.
This ensures a smooth checkout experience on the front end and full financial predictability on the back end.
The result is a system that works seamlessly for both customers and store staff, without operational friction.
Pay through a single QR code
Real-time crypto-to-fiat conversion
Settlement in Brazilian reais (BRL)
No exposure to asset volatility
From innovation to growth
What started as an innovation initiative gradually evolved into a new positioning lever.
Welcoming new customers
Expanded reach to international and crypto-native customers.
Scaling with confidence
From pilot to multi-store and e-commerce expansion.
Stronger brand positioning
Increased differentiation in competitive markets.
