The guidelines below show how to communicate the brand professionally and in line with our values.
Transfero’s color palette was developed to ensure brand consistency and recognition. Use the hex codes below for digital applications.
Montserrat is Transfero’s official typeface. It follows a typographic hierarchy in which each size and weight has a specific role in organizing and highlighting information.
Download type
Aa
Montserrat Semibold
Bb
Montserrat Medium
Cc
Montserrat Regular
Heading 1
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Transfero’s communication must convey security, regulatory compliance and efficiency. Avoid messages or associations that could compromise the brand’s credibility.
Associate the brand with
Institutional security
Regulatory compliance
Financial infrastructure
Operational efficiency
Liquidity
Do not associate the brand with
Crypto company
Anti-system narratives
Breaking away from the traditional financial system
Speculation and volatility as value
Regulatory uncertainty
Do not move the symbol
Do not rotate it
Do not distort it
Do not change the proportion between elements
Do not place it over busy backgrounds
Do not apply gradients or effects to the signature
Do not apply shadows
Transfero
Do not change the logotype typeface
Do not change the signature color
Do not place it over low-contrast backgrounds
Do not outline the signature
Do not use previous versions of the signature
Transfero’s brand family includes Transfero IP, BRZ and Panorama Crypto. Use the assets below to represent each brand accurately in press, partner and marketing materials.
